Welcome to

Joe Cohen

Helping you biohack your way to optimal health by exposing the truth (and lies) within the health industry.


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Hey, I’m Joe.

Want my story in a nutshell?

I went from brain fogged and broke to a thriving entrepreneur who founded the world’s leading direct-to-consumer precision health software, all because I decided to take my health into my own hands…and I want to teach you how to do the same.

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of Health Optimizers

People who are serious about their health are a different breed of people. We try weird stuff. We don’t blindly trust what “they” tell us. People usually think we’re a little crazy.


Maybe we are, but we’re also going to live the longest ( #longevity), so eventually us “crazy” biohackers will be the only ones left.

Sign up for my list to get the latest podcast episodes, best biohacking tips & all my (often unpopular) opinions

👀 Check out my
company, SelfDecode.

I spent $10M to build the software I wish I had when I first started hacking my health. Now, it’s helped over 100K people find personalized health solutions based on their DNA & labs.